B2B marketers know why to use storytelling; let’s talk about when and how
B2B copywriter David McGuire thinks the case for storytelling is well understood; the trick is doing it well. Right from…
B2B copywriter David McGuire thinks the case for storytelling is well understood; the trick is doing it well. Right from…
2020 has changed the B2B buying landscape. Consequently, it’ll change the value we place on certain marketer characteristics. Every B2B…
Utilizing precision targeting and intent-powered initiatives is an intelligent approach to reshaping your business-to-business (B2B) marketing and sales efforts. But…
Folloze ABM for Microsoft Dynamics 365 Delivers a Highly Personalized Account-Based Experience Solution to Power the Customer Journey Folloze announced it has…
Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their…
Account-based marketing – now known as ABM – is not a new concept. It was first coined by the Information…
Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added…