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B2B marketers know why to use storytelling; let’s talk about when and how
Marketing

B2B marketers know why to use storytelling; let’s talk about when and how

B2B copywriter David McGuire thinks the case for storytelling is well understood; the trick is doing it well. Right from…

B2B Marketing Capabilities Evolve to Meet 2020’s Demands
Marketing

B2B Marketing Capabilities Evolve to Meet 2020’s Demands

2020 has changed the B2B buying landscape. Consequently, it’ll change the value we place on certain marketer characteristics. Every B2B…

Reshaping B2B Marketing And Sales Through Precision Targeting And Intent-Powered Initiatives
Marketing Uncategorized

Reshaping B2B Marketing And Sales Through Precision Targeting And Intent-Powered Initiatives

Utilizing precision targeting and intent-powered initiatives is an intelligent approach to reshaping your business-to-business (B2B) marketing and sales efforts. But…

Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies
Marketing Uncategorized

Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies

Folloze ABM for Microsoft Dynamics 365 Delivers a Highly Personalized Account-Based Experience Solution to Power the Customer Journey Folloze announced it has…

A Complete Guide to B2B Account-Based Marketing
Marketing Uncategorized

A Complete Guide to B2B Account-Based Marketing

Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their…

The 5 ABM Myths and Their Face-off with the Truth(s)
Marketing Uncategorized

The 5 ABM Myths and Their Face-off with the Truth(s)

Account-based marketing – now known as ABM –  is not a new concept.  It was first coined by the Information…

How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
Marketing

How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges

Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added…

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