B2B marketers know why to use storytelling; let’s talk about when and how
B2B copywriter David McGuire thinks the case for storytelling is well understood; the trick is doing it well. Right from…
Marketing
Marketing
Marketing
B2B Marketing Capabilities Evolve to Meet 2020’s Demands
2020 has changed the B2B buying landscape. Consequently, it’ll change the value we place on certain marketer characteristics. Every B2B…
Marketing Uncategorized
Reshaping B2B Marketing And Sales Through Precision Targeting And Intent-Powered Initiatives
Utilizing precision targeting and intent-powered initiatives is an intelligent approach to reshaping your business-to-business (B2B) marketing and sales efforts. But…
Marketing Uncategorized
Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies
Folloze ABM for Microsoft Dynamics 365 Delivers a Highly Personalized Account-Based Experience Solution to Power the Customer Journey Folloze announced it has…
Marketing Uncategorized
A Complete Guide to B2B Account-Based Marketing
Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their…
Marketing Uncategorized
The 5 ABM Myths and Their Face-off with the Truth(s)
Account-based marketing – now known as ABM – is not a new concept. It was first coined by the Information…
Marketing
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added…